Company Updates

Transforming The Rental Economy

September 16, 2024
Rowland Hobbs
CEO, Co-founder

Why StakeOut?

It all began in 2021, in a loft near Penn Station in New York. We called it Advisorpalooza and invited—you guessed it—advisors, investors, and clients to weigh in on our achievements after 9 months of offering Cash Back to Stakers nationwide.

It wasn't until 2023, after our Series A round, that we renamed it StakeOut—thanks to a then-prospective (now current) client who came up with the obviously superior name for the event.

By 2024, we realized that this event's content and conversations had grown far beyond Stake's product—even surpassing our mission to accelerate renter wealth.

The event attracted a diverse crowd: not just mission-driven leaders and revenue managers, but also mortgage underwriters, property owners and operators, government and non-government organizations, loyalty experts, bankers, and FinTech specialists. It truly became a vast assembly focused on how renting and rentals are reshaping the economy.

…But does StakeOut drive growth?

Stake is still in its early stages, with investors and a mission to grow. So, does discussing such a broad topic actually help Stake expand?

The simple answer is yes: we closed multiple new accounts that week, some with exciting announcements yet to come.

The reality is, when we bring together a broader group—not just the usual conference regulars—to focus on the rental economy, we get better insights, more dynamic discussions, and a more engaging, fulfilling event for everyone.

What was presented?

While we don't share the presentations publicly, we do make announcements following StakeOut. So stay tuned! Our Fall Release, exclusive partnerships, data, ROI, and more will be unveiled in the coming weeks post-StakeOut.

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